Brulé Coffee, slowly

Launching soon

Be first to
the first cup.

Join the Brulé waitlist for early access — and a chance to win one of our launch gifts. Everyone who joins gets 10% off their first order.

No spam. One email when we launch, and nothing else.

See the gifts

The launch draw

Being early has its rewards

Sixty-one gifts, one waitlist. Join and you're entered automatically — winners drawn the morning we open.

The Brulé Year gift set — calendar, T-shirt and ceramic mug

The grand prize1 winner

The Brulé Year

Twelve months of Brulé, handed over in one box. The customised calendar, the signature tee, and the ceramic mug that started all of this.

  • Customised Brulé calendar
  • Brulé T-shirt
  • Brulé ceramic coffee mug
Brulé glass bottle with straw and leather sleeve

For the road10 winners

The Glass Bottle

Glass, straw, leather-wrapped sleeve. Made for the coffee that refuses to stay at the table.

Dolce Vita Kit — Brulé keychain and mascot postcard set

For the desk50 winners

Dolce Vita Kit

A Brulé keychain and the full mascot postcard set — a small Italian daydream for the corner of your desk.

No luck requiredEveryone

The welcome gift

Every single person on the waitlist gets it — winner or not. It lands in your inbox the moment we open the doors.

Join the waitlist

Good to know

Questions, answered

We're finalising things now. Everyone on the waitlist gets first word, by email, the moment we open.

Fill in the form above with your name and email — mobile number is optional. You'll get a confirmation email right away.

Everyone who joins the waitlist is automatically entered — no extra steps. Winners are drawn at launch: 1 person wins The Brulé Year, 10 win the Brulé glass bottle, and 50 win the Dolce Vita Kit.

No. Joining the waitlist is your entry. If you win, we'll email you directly at the address you signed up with.

10% off your first order, sent to every single person on the waitlist — whether or not you win one of the giveaway prizes.

No, it's optional. We only need your email to keep you updated and to notify you if you win.

No. You'll get a confirmation now, and one email when we launch — that's it, unless you're a winner.